I heard the most fascinating fact the other at an event with Vichy – Only 30% of skin aging is inherited, the other 70% is behavioral, environmental, circumstantial.

You can’t “turn back the clock”. The fact is, the damage that shows through in your 40s and 50s is done in your teens and twenties. “Anti-Aging” has had to transform to be more realistic. It’s not about undoing the damage, but at the very least keeping it from happening in the first place or getting any worse.

Prevention is always better than cure; and this is the approach I’m taking with my own skin.

Aging of the skin, as I see it, happens in two ways – the skin looking less youthful (loosing brightness, looking dry and uneven texture), and the skin looking older (pigmentation, deep set lines, etc). Personally, I’m seeking to maintain the youthfulness of my skin. There’s little point using anti-wrinkle products on non-existent lines; my skin is young, so it should look its age.

In buying skincare, the best advice I heard was from Sali Hughes – if you don’t have much money to spend on skincare, spend what you do have on the people who do; i.e. shop the brands that have the resources to really invest in their products but don’t necessarily cost the earth.

Nivea are an ideal example of this.

I’ve been loving their Q10plus eye cream – yes, eye creams, the ultimate you-know-you’re-getting-older-when product. It’s really important in my books. Why? I’m glad you asked. There was a photographer that studied portraits of young children, and claimed their youthful look emanated from a lightness between the eyes, around the inner corner. Instinctively, we read a lot about a person in their eyes. If it’s looking a little dull, read: poorly hydrated, things look less youthful.

At just €11 this little beauty is hydrating, light, non-greasy, and keeps my peepers perky for the day. The formula is designed to help your skin in its natural regeneration process (Creatine acting like something of a can of Red Bull for your cells). Do I see dramatic results? Eh no. Was I expecting them? No, don’t be silly. Does the job, and we’re very happy together. Similarly their Anti-Age Cellular Day Cream with an SPF of 15 has served me very well, especially when my skin feeling quite dry – I’ve often found the better sun protection to come from “anti-aging” ranges as it is.

Hydration is a major factor in skins’ appearance. Well hydrated skin is perky, plump and bright. For top-notch hydration I look to REN; a brand who, again, command great scientific prowess but not premium prices . As a brand, their ethos revolves around effective, clean skincare; using a lot of natural active ingredients, and no synthetic materials or parabens. I have a lot of love for their Instant Firming Beauty Shot, which is like a big drink of water for your skin, or you could check out the new “Aging Can Wait” set, containing the anti-aging serum and eye cream. Their products are pure, simple and good for your skin – and becoming fast favourites on my skincare shelf.

Vichy Idelia is another great range with plenty of innovation behind it, but at reasonable prices points. Their serum and night cream are formulated to help your skin’s natural regeneration; with a patented LHA in the formula is a suped-up Salicylic acid (often found in anti-blemish products) that helps slough away dried-out skin cells that are dulling our complexions. The night cream, a new addition, is formulated to fight fatigue, and help your skins natural rejuvination regime while you sleep. In a way it gives a new meaning to the term “beauty sleep”, helping to hydrate and also aid skin renewal that may otherwise be hampered by poor sleeping habits and late nights, hello my life. So rather than go on the offensive, like some of the anti-aging night creams of yore, this is helping your skin do what it does anyway.

The way I see it, good skin care now will serve you well in the future, and it doesn’t have to cost you the earth.